What Is Digital Marketing? How Digital Marketing Works?
All marketing that takes place on a digital platform or via a digital medium is referred to as digital marketing.
Many businesses use social media sites to solicit feedback from their customers. Many businesses participate in a process known as co-creation or co-production, in which consumers actively participate and are interested in the creation of goods and services.
Philip Kotler has also defined marketing or digital marketing. He defines digital marketing as a type of direct marketing that electronically connects buyers and sellers through interactive technologies such as emails, online forums, and newsgroups, interactive television, mobile platforms, social media, and so on.
Read Also - What Is Search Engine Marketing?
Use of Digital Marketing In 2021
Digital media and digital platforms can be used for product promotion and communication. Companies frequently engage in a plethora of sales and promotional activities.
For example, there are e-commerce companies in India that have massive sales during the festival seasons. So you can use digital platforms to communicate about products, services, specific events you're hosting, and various people involved in the company's ecosystem.
It can also be used to manage a large portion of your online reputation. For example, some businesses are frequently subjected to a barrage of bad press in the marketplace.
So, how can you effectively reach out to customers and ensure that all of this negative news is neutralized? Digital technologies can be used for communication and promotion.
Another critical aspect of using digital marketing is selling or delivering products and services to customers. E-commerce is a fantastic example of this. There are numerous companies that have built their businesses and business models in the e-commerce space.
Companies such as Amazon and Flipkart are engaged in the creation of a marketplace for customers to come and purchase your products. As a result, the digital platform is also used for the delivery and sale of products and services to customers.
The truth of Both Conventional Marketing and Digital Marketing
You can gather a lot of information from digital media. Previously, you had a lot of trouble gathering authentic data from customers. You had a problem in which you had to go to customers with a survey or a questionnaire and ask for feedback on a variety of topics.
However, with the help of digital marketing techniques, it is now very simple to collect all of this data because it is available to you in real-time.
You can not only listen to what the customer is saying, but you can also understand what he or she is saying.
One example is that many customers today use your products and provide feedback and reviews about them on online platforms.
Assume that every time you visit an e-commerce platform, you notice that there are these star ratings and these review comments that customers have provided.
All of these reviews, comments now contain valuable information about your product and how customers feel about it.
Many times, businesses will use all of this to determine what improvements can be made to this product.
So, unlike in the past, when you had to go to the customer to understand how they felt about the product, it is now very easy to listen to and understand the customers' thanks to digital marketing tools and techniques.
A large portion of this can be used to improve products and services. When it comes to launching new products, such information is critical in many cases.
What Does CRM Stand for In Digital Marketing?
There are also numerous techniques for managing customer relationships. You've probably heard of the term customer relationship management (CRM), in which you try to maintain a relationship with the customer that extends beyond the normal selling and buying cycle, in which you try to keep reminding the customer about a variety of benefits that you provide, and in which companies implement a variety of loyalty programs.
All of this becomes very simple in the digital realm. For example, suppose we use emails to remind customers about their consumption patterns and to provide them with loyalty benefits, and all of this is communicated via emails, social media, or mobile platforms.
All of this is possible because digital marketing is the enabler. It also assists you in understanding what your competitors are doing.
Nowadays, the world has become very open. We all understand what everyone else is doing in the world. As a result, understanding what the competition is doing has become very important and very simple for us.
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