Which of the following statements holds true for search engine optimization (SEO)?

What is SEO? What is the most common goal of search engine optimization (SEO) poisoning?

Search engine optimization (SEO) refers to the entire set of activities that you can perform in terms of on-page and off-page optimization to ensure that your page ranks higher on search engine result pages organically, naturally, and without paying for advertisements.

Why do we need to do SEO?

On a search engine, 60% of your customers are likely to begin their purchasing process through the search engine. 

Consider this. You desired a new cell phone. You could go to Google and search for mobile phones, specific product types, or a specific model of mobile phone, or you could go to Amazon and search for a mobile phone or any product that you want. 

If you're thinking about visiting a tourist destination or going on vacation with your family, you might think about going to Google and searching for things to do in such a location. 

You could be looking for hotels in that area using a search engine. As a result, search engines have become extremely important and relevant in the digital marketing ecosystem or space.

You have the option of displaying yourself on the first page of a search engine without paying anything to the search engine provider. 

So, with search engine optimization, you have a better chance of getting a lot of organic traffic without having to pay for these customers to come to your landing page. As a result, it enables you to acquire a large number of customers without spending any money. 

So it's organic click-through rates, which essentially mean that you don't have to spend money on advertising.

It also increases engagement because if you are on the first page of search results, you will most likely have higher engagement because more people will click on your page; roughly 20 to 25 percent of customers only go to the second page. 

Which of the following statements holds true for search engine optimization (SEO)?

Search engine optimization

The majority of customers, roughly 75 to 80 percent, click on links and find the websites they are looking for on the first page of search results. 

Consider how many customers you will lose if you are on the second, third, or fourth page, for example. If you're on the tenth page, you're probably getting no response from the search engine. 

It also boosts reputation. Consider yourself. If a customer goes to Google and searches for a product, and you are the first person to come up, it basically means that your reputation has increased somewhere.

The customer may believe that you are trustworthy. Customers may discover that you have a strong reputation. 

So increasing one's reputation is also a good thing. And because many of these customers will go to the first, second, third, and so on, and mostly the top links on the first page, you will generally have market leadership and a competitive advantage as a result of all of this. 

Customers will generally flock to your page rather than your competitors', ensuring that a high number of conversions occur at this stage.

So increased conversions, organic click-through rates, increased engagement, better reputation, market leadership, and competitive advantage are all benefits of search engine optimization, and you don't have to pay anyone a lot of money for each customer who visits your page. 

All of these are reasons why you should do search engine optimization.

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