What characteristics distinguish digital marketing from traditional marketing? Silent Features of Digital Marketing - Advantage of Digital Marketing When Compared to Traditional Marketing
There are some distinguishing characteristics of digital marketing and how it differs from traditional marketing.
When we think about traditional marketing and how it used to work, we always assumed that the marketer knew everything.
The marketer or the company that manufactures the product knows exactly what the customer wants and how the customer feels, and your only role is to communicate it to the customer.
Communication between the marketer and the customer is no longer one-way; it is now a two-way interaction.
Of course, the marketer can contact the customer, but the customer can also contact the marketer, provide feedback on the product, ask questions, and so on.
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Consider the example of television advertising. It's a one-way street. Only through the television platform can you communicate with the customer.
You can't hear what the customer is thinking. In many cases, businesses do not know how their customers are feeling.
Because it is so simple to communicate both ways in digital media, two-way communication is extremely effective.
It is also critical to recognize that, in addition to the marketer and the customer communicating with one another, there is also multi-way communication taking place.
Social Media And Digital Marketing
Consider the case of social media. You use a product, you like it, you might post a status update on Facebook about it, you might tweet about it, you might take a picture of yourself in a fancy location using the product and post it on Instagram.
Instead of the marketer and the customer talking to each other, communication is now multi-directional.
You have a large number of customers who are interacting with your product on simpler and more accessible platforms without spending any money. Segmentation and targeting are now much more effective.
You can now do segmentation and targeting much more effectively with digital platforms because segmentation and targeting require data and understanding of the customer, which the digital platform provides.
If you recall your YouTube consumption, when you go to YouTube from one of your computer's browsers, you may see a set of videos, a set of recommendations that are tailored to you.
No other customer on the planet may have the same usage pattern, videos, or channels that they are watching.
So now we can market individually to each customer and provide options, services, and products for specific customers' needs at an individual level, which was difficult and ineffective in the early days of traditional marketing.
We use a lot of search engines to figure out who the customer is who is looking for the product, because many times when a customer is thinking about buying a certain product, the customer will go to a search engine to find out more information.
There may be instances where a large amount of content is provided as a really creative advertisement that catches the customer's attention.
A lot of viral campaigns are used in this case. A large number of influencers are used in this case. You may have noticed that there are a lot of influencers on social media, such as Instagram and Facebook.
People who have a large following and are considered experts in their fields talk about specific products.
Consider the most recent laptop that you saw. There could be a lot of influencers who use these laptops, review them, and provide you with information about them.
What are the advantages of this laptop? How does this laptop stack up against other products on the market? As a result, all of these influencers are commonly used to generate interest in the marketplace.
We hope this article established a wide angle of digital marketing vs traditional marketing.
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