Choose Keywords - How to choose keywords, How to choose keywords for your website, How to choose keywords for SEO, How to create a keyword strategy
How do you reach the specific mix of keywords you are going to use to optimize your website? What are some methods that you should use to identify or choose keywords? Today's article will tell you what the strategy should be to choose a specific combination of those keywords to optimize your website.
Now comes the part where we have to be a little more creative and involved in developing a strategy.
How to choose keywords for your website?
The first step is to recognize that there are keywords in the short head as well as keywords in the long tail, with the number of keywords available varying according to the ranking of search terms or search results.
Another thing to consider is that you most likely have a website with a large amount of content.
There is also something known as keyword density. Now, in general, if you take the website, count all the different words that are used in the website, and then take the total number of words and try to figure out what percentage of each keyword is, you will find that there is a number that you get.
Assume I'm using the keyword "cars" as an example. In every hundred words, I have “cars” as a keyword or “used cars” as a word twice.
So my total website has 5000 words, and in those 5000 words, I've used the word "cars" approximately 100 times.
So, when I divide it, I get that I'm using the keyword "cars" twice for every hundred words that I have.
Now, in order to understand how search engines will optimize or determine whether or not a website is relevant, it is necessary to determine the keyword density.
How to choose keywords for SEO?
We frequently discover that there are a large number of keywords that are organically identifiable based on the content that you use.
So, if you have a website with a lot of words written down, a lot of content written down, you can pick out which words, which keywords, or which phrases have a higher density. Then you could use these as keywords in your search engine optimization.
There is also something known as a Keyword Funnel. You must understand that different customers are at different stages of the purchasing process. Customers may be in the awareness stage, the interest stage, the desired stage, or the purchase stage.
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How to create a keyword strategy?
We may need a keyword strategy for each of these customers who are at different stages of the purchasing process or cycle.
If a customer is in the awareness stage, for example, the customer may be only interested in learning more about mobile phones in general. The customer is unsure of which mobile phone to purchase. The customer is unsure which model to purchase. The customer is unsure which brand to select.
So, for the customer who is in the awareness stage or very early in the purchase cycle, we may want to use broad keywords, keywords that are also part of the long tail, and a keyword such as a mobile phone.
However, as the customer progresses through the process, such as when the customer enters the desired stage or when the customer enters the interest stage, the customer may be looking for a specific product.
As a result, the customer may be looking for a 4G mobile phone in the interest stage because the customer has narrowed the search from all mobile phones available to mobile phones that are specifically 4G, which is the customer's requirement.
Assume you're looking for Apple 4G mobile phones. As a result, the keyword must now be aligned with providing the appropriate type of content for the customer who is at this stage.
As a result, you will use the keyword "Apple mobile phones 4G." In the later stages, when the customer is looking to actually purchase the product, you might want to use terms like "buy" or "sell," where the customer can come to the platform and make a purchase.
You may also want to provide the customer with information such as which stores to buy it from, where to buy it, and so on.
As a result, the keyword mix should also follow the keyword funnel, which will now have different keywords one after the other.
The keywords will become more specific as the customer progresses through the entire journey, beginning with awareness and ending with the actual purchase of the product.
The keyword should be relevant to your website as well. And the keyword should be very close to what your website is attempting to provide to the customer.
Because, as previously stated, a search engine is only as good as the information it provides to the customer. People will not find much value in a search engine if it does not always provide highly relevant information.
As a result, your keyword should be chosen based on the relevancy factor as well. So, based on the long tail and the mix of long-tail versus short head criteria, the type of keyword density that your website can provide, the type of keyword funnel that you can have, and the relevancy with respect to your website, you can identify which keywords you're going to specifically choose.
As a result, you can have a mix of keywords that are most appropriate for improving your search engine strategy or optimizing your page for search engines.
So, once we've identified the specific mix of keywords, I mean all the different types of keywords that you've identified based on the long tail, keyword density, keyword funnel, relevancy factors, and so on. Based on your research, you have a list of keywords that are available.
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